August 12, 2008

SXSW Panel Picker is up - cast your vote!

Sxsw09_iconEvery year, SXSW puts up all of the great panel submissions and lets the community vote on which ones are best. They combine this data with their own advisory panel and staff to select the final panels.

At the very minimum, please show your support for me and OtherInbox by clicking here and
PLEASE VOTE 5 STARS FOR THESE 4 PANELS
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http://panelpicker.sxsw.com/ideas/index/3/company:otherinbox

Here is a list of all the panels I'm involved in, of course I'd recommend them all!

Don't Declare Email Bankruptcy! Take Control of Your Inbox.
Joshua Baer, OtherInbox.com

Your inbox is overflowing with spam, bacn, ham, email lists, Bcc's, and even a few emails that you actually want to respond to. Learn about new tools to help protect you from spam, prioritize your inbox, and save you time. Don't be a slave to your inbox!
Should I Build my Startup on Ruby on Rails? Joshua Baer, OtherInbox.com
You've heard Ruby on Rails is the hottest new technology for developing web applications. You've also heard of concerns about scalability and hiring talent. How do you separate the facts from the hype? Hear the business perspective on why to consider Ruby on Rails now and why you might want to wait and see. Get ready for a head-to-head comparison with PHP, Java and .NET!
Hackproofing Ruby-on-Rails Web Applications Mike Subelsky, OtherInbox.com
Ruby-on-Rails makes building web applications deceptively simple, and for most Rails startups, security is usually an afterthought. Through a live coding demonstration, I will demonstrate how thinking from the attacker's perspective can help you protect sensitive data and avoid the pain of a hacking incident.
Scaling Ruby-on-Rails Using Cloud Computing Mike Subelsky, OtherInbox.com
Skeptics argue that Ruby-on-Rails "can't scale". In this talk, I prove them wrong by demonstrating how cloud computing technologies have changed the game, enabling developers to use the expressiveness of Ruby and Rails to build high-performance applications that scale easily. Will include a case study and live scaling demonstration.
Email Deliverability Secrets from Deliverability.com Dennis Dayman, Eloqua & Joshua Baer, Datran Media
Okay so you have read all the white papers about email deliverability and you've got the basics covered - but some of your email still goes to the spam folder. Learn about advanced techniques for segmenting by IP address, building your email reputation, removing spamtraps, and more. Find out how to get your problems priority access from ISPs like Hotmail or Yahoo. Plus we'll take 3 volunteers from the audience and help to diagnose your deliverability challenges on the spot!
Spend More & Pay Less: How to Create a Great Company Culture Brett Hurt, Bazaarvoice & Joshua Baer, OtherInbox.com
Learn from successful entrepreneurs the do's and don'ts of building a company culture. Take home a list of specific ideas you can implement to make your employees perform better and increase their loyalty. What's the rationale behind providing free drinks, catered meals or free cab rides? How much strategy and financial information is appropriate to share with the entire company? Can employees work from home? How do you celebrate your successes? Find out what really works and what is just a waste of time and money.
Hire an Employee, Hire a Local Contractor, or Outsource it Overseas? Steve Bell, ShangBy.com & Joshua Baer, OtherInbox.com
Should you hire employees in-house, work with local contractors, or outsource overseas? Learn the overall pros and cons as well as the specific exceptions. Hear personal success stories and horror stories from entrepreneurs who have extensive experience building products in-house and overseas. At the end, we'll take specific examples from the crowd and give recommendations on how to proceed and who to work with.
So You Want to be an Angel Investor? Hall T. Martin, Central Texas Angel Network & Joshua Baer, Austinpreneur
Wishing you were an early investor in Facebook? Have some extra cash? Or maybe you just love talking to startups? Whatever your reason is, Angel Investing can be fun and financially rewarding. As software and hardware costs go down, many startups don't need as much money and Angel investors become more attractive than venture capitalists. Hear from a panel of experienced Angels to learn basic strategy, evaluate opportunities, negotiate terms and find other investors to partner with.
The New Inbox Mark Schmulen, NutshellMail & Joshua Baer, OtherInbox.com
Everyone knows that email is the killer app. But we get so much email that we're in danger of information overload - and its only going to get worse. New paradigms for email are evolving to help prioritize the email you want and ignore the email you don't want. Hear from the innovators in Inbox management about what to expect in the years to come.
Bootstrap Your Startup Bijoy Goswami, bijoygoswami.com & Joshua Baer, OtherInbox.com
Dell, Oracle, Microsoft and Virgin were bootstrap companies that were able to get started without raising traditional venture capital. Bootstrapping is not just capital efficient, it has many other positive influences on your business and your potential to profit from its success. Learn why you should consider the bootstrap method and ask questions of a successful bootstrap entrepreneur.
And here are some other friends doing panels that are also worth voting for:

Widgets and Mashups - Enablers or Risky Business?
David Altounian, iTaggit Inc.

Time-to-market demands on web developers are leading to the creation of widgets, mashups, and embed code to add functionality to sites. This panel will explore the options, benefits, and risks of using third party sites and modules.
Dancing With Zombies: Monetizing the 'Old Media' Graveyard Matt Cohen, OneSpot
With online content exploding, the “old media” deathwatch has become a popular spectator sport. But with large financial war chests, millions of readers, and a burning need to re-invent their business models, big media brands aren’t joining the departed anytime soon. They’re just turning into something new. This panel will contemplate the old media metamorphosis and discuss why these brands will offer substantial syndication and revenue opportunities to third party online publishers in the years ahead.
Blog Revenue Strategies for the Web Discovery Era Matt Cohen, OneSpot
What will it mean to be a professional blogger three years from now? As the Web becomes more intelligent, bloggers must be prepared to evolve their publishing, syndication and monetization strategies. A better collective understanding of individual consumers, “smarter” content aggregation tools and new models for content distribution will transform the current landscape, creating new opportunities for market leadership and revenue generation. This panel will examine the major trends at work, and dig deeply into these new opportunities for the online publisher.
PR for Pirates Jeremy Bencken, BuzzStream
Doing your own PR? How to use the latest tools and techniques for finding the right bloggers & reporters, researching their contact info, writing a great pitch, and conducting highly personalized outreach, without making it your full-time job.
The Whole Business Web - Making the Shift Jon Lebkowsky, Social Web Strategies
The accelerating emergence of Web 2.0 and the new converged digital social media enables business to move all its processes, not just sales/marketing/PR, out of the deep-hierarchy low-velocity world of conventional mass-based operations, up into the high-knowledge high-velocity network structures of the Web, creating a whole new platform in which the old tradeoffs of quality vs. speed vs. cost no longer apply. This panel explores how the Whole Business Web is emerging, and how you can make the shift now.
Making Green Visible Jon Lebkowsky, Social Web Strategies
Sustainability requires informed buyers. The accelerating convergence of real and virtual is opening vast new potentials for us to make the “green” visible in every purchase by increasing the interaction between the product and the buyer, making the product’s true history and composition transparent. This panel explores these trends and the globally emerging new technologies and businesses working to make this happen.
Showtime -- Bringing the Co-Web to a Screen Near You! Andrew Donoho, IBM
The Co-Web, the collaborative, media converged web, is upon us. Showtime uses Web 2.0 technologies (OpenAJAX, XMPP and RTP/RTSP) to build a Co-Web page where we all interact on the same data at the same time, see the same context and make better decisions as a result.
Measuring the Health of Your Online Community: Metrics That Don't Suck Miles Sims, Small World Labs
There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides.
In the Cloud: Massively Parallel Computing for Everyone Mason Hale, OneSpot
"Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are going mainstream. After introducing the basics of map/reduce and collaborative filtering we will ponder the possibilities of web-scale computing for everyone.
Martha Stewart-izing Your Site with Rich Complementary Content Steve Waters, OneSpot
Recipe for Vertical Media Destination Site: Place high volumes of exceptional content in bowl. Add 2 cups of affinity focus. Stir in 1 cup of SEO flavoring for richness. Bake at 500 degrees all day. Serve hot. Repeat indefinitely. Until now, only fabulously wealthy master chefs could make this dish, because only they could afford the staff and tools necessary for its successful creation. This panel will explore the emerging content syndication trends and technologies that are allowing the rest of us to turn our humble sites into vertical media destinations. Felony conviction not included.
Lessons Learned from the Open Source Software Neelan Choksi, SpringSource
Open Source Software, once considered revolutionary, has increasingly been accepted as mainstream. In this panel of some of the most experienced open source leaders and analysts, we will explore what has made open source successful and what lessons all businesses can learn from this paradigm shifting technology.

Making Money with Royalties and Revenue Share Agreements
Lou Ellman, RoyaltyZone

Technology companies often enter licensing or partnership agreements to target new markets and increase revenue. The panel will discuss common licensing agreement strategies, keys for success, and effective ways for companies to track and monitor agreement performance.

July 15, 2008

Great introductory video about Twitter

A few weeks ago I came across this entertaining, three minute introduction to Twitter, created by Common Craft. It does a great job explaining the benefits of Twitter and also uses this funky, low-tech production technique with a video camera and paper cutouts that is innovative and fun to watch.

If you have heard about Twitter but haven't started tweeting yet, I highly recommend you take a look!

Unfortunately, they aren't taking on any custom projects right now. If you know of anyone who is capable of producing a video like that please let me know because I want to make an introductory video for OtherInbox.

June 18, 2008

Nice WSJ hits for Chirp and Minggl

ChirpMinggl

Congratulations to Eve Philips at Chirp (Trilogy University 99) and Dewey Gaedcke from Minggl (Austin-based startup) for getting mentioned in a recent Wall Street Journal article about social aggregators. Christopher Lawton interviewed me for this article as well but none of my comments made it in.

June 16, 2008

Learn about private-label social networks at the Social Media Club meeting this Thursday

On Thursday June 19 we're hosting the Austin Social Media Club meeting at the Datran Media and OtherInbox offices (third Thursday of every month, 8th floor of the Omni Hotel at 7th and Brazos downtown).

Sam Eder from Small World Labs will be talking about private-label social networks:

You’ve all heard of FaceBook and MySpace, but do you realize that there are social networks springing up all around you? Sam Eder from Small World Labs will be presenting the landscape of private-label social networks and case studies of how companies have created their own social networks to increase customer retention and attract new customers.

I'm looking to hire a product manager in the social media space for Datran Media as well as Facebook app developers for Datran Media and OtherInbox. If you know of anyone who might be a good fit, please encourage them to attend and introduce themselves to me.

June 12, 2008

Same Script, Different Cast -- How Social Networking Can Learn From E-mail

eM+CeMarketingandCommerce.com just published my article about How Social Networking Can Learn From E-mail. This was based on my earlier blog posting to Deliverability.com and edited by Carla Vicens.

June 02, 2008

Join me at Interactive Austin on June 19

Logo_skyline

I'll be speaking on a panel at 11:00am called "Managing Your Digital Landscape: Success Stories" along with
Andy Meadows, CEO, Live Oak 360; Tony Schum, Director of Economic Development, Greater Austin Chamber of Commerce; and Sam Decker, CMO, BazaarVoice.

Looks like a great lineup with lots of good friends participating including Dave Evans, Bill Leake, Jon Lebkowsky, Lorin Rivers and Michael Wilson.

My personal portfolio of companies is well represented! BazaarVoice, Datran Media, OneSpot and Small World Labs.

May 18, 2008

Will the real "Joshua Baer" please stand up?

For all of my childhood, I was the only Joshua Baer.

Sometime in high school, my cousin sent me a picture of the sign in front of Joshua Baer & Co, an art dealer in Santa Fe, New Mexico. And I realized that I was not the only Joshua Baer in the world. My innocence was shattered.

10 years later I set up a Google alert for "Joshua Baer". Except for the occasional message about the art dealer, I only received alerts about myself.

Then last year I joined Facebook and was surprised to see 26 other Joshua Baers! From their pictures and school info, they all seem to be much younger than me - most graduated after 2000. LinkedIn shows 5 other Joshua Baers. I can't figure out how to find Joshua Baers on MySpace.

Are my Google alerts doomed to be polluted with news about other Joshua Baers?

I have joshuabaer.com and joshbaer.com and @baer.name. I have joshuabaer on twitter and on MySpace and on Linkedin. But how long can I keep it up?

Will the real "Joshua Baer" please stand up?


May 15, 2008

Austin Social Media Club meeting - 60+ attendees!

Tonight we hosted the Austin Social Media Club meeting at the Datran Media and OtherInbox offices. More than 60 people showed up to hear Jon Lebkowsky and David Armistad discuss "The Headless Organization". It was an engaging discussion and I found it particularly relevant to the MailThink conference I'm organizing in September.

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May 03, 2008

I'm hosting the Austin Social Media Club meeting at Datran Media on Thursday, May 15

On Thursday May 15 I'm hosting the Austin Social Media Club meeting at the Datran Media and OtherInbox offices (fourth Tuesday third Thursday of every month, 8th floor of the Omni Hotel at 7th and Brazos downtown).

We'll have free pizza (thanks Datran!) at 6pm and things will officially start at 6:30pm and wrap up at 8pm.

Jon Lebkowsky and David Armistead from Social Web Strategies will be talking about The Headless Organization:

Throughout the history of the Internet, we’ve seen an explosion of new, relatively frictionless communication channels, broad access to the means of media production, and a blurring of the distinctions between professional and personal media. We’ve seen an ascendance of many-to-many communications resulting in “out of control” communications, flatter hierarchies, and the emergence of new, agile forms of social and political organization. The rise of networked communications and the appearance of robust platforms for social networking has been accompanied by an increasing tendency for groups to self-organize — and the proliferation of entities referred to as leaderless or “headless” organizations. In May’s SMC presentation, we’ll consider how these headless organizations have evolved, discuss some examples, and talk about challenges, limits, and potential future developments.

I'm looking to hire a product manager in the social media space for Datran Media as well as Facebook app developers for Datran Media and OtherInbox. If you know of anyone who might be a good fit, please encourage them to register for the meeting and introduce themselves to me.

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