austinpreneur

SXSW Panel Picker is up - cast your vote!

Every year, SXSW puts up all of the great panel submissions and lets the community vote on which ones are best. They combine this data with their own advisory panel and staff to select the final panels.

At the very minimum, please show your support for me and OtherInbox by clicking here and
PLEASE VOTE 5 STARS FOR THESE 4 PANELS.
http://panelpicker.sxsw.com/ideas/index/3/company:otherinbox

Here is a list of all the panels I'm involved in, of course I'd recommend them all!

Don't Declare Email Bankruptcy! Take Control of Your Inbox.
Joshua Baer, OtherInbox.com

Your inbox is overflowing with spam, bacn, ham, email lists, Bcc's, and even a few emails that you actually want to respond to. Learn about new tools to help protect you from spam, prioritize your inbox, and save you time. Don't be a slave to your inbox!

Should I Build my Startup on Ruby on Rails? Joshua Baer, OtherInbox.com

You've heard Ruby on Rails is the hottest new technology for developing web applications. You've also heard of concerns about scalability and hiring talent. How do you separate the facts from the hype? Hear the business perspective on why to consider Ruby on Rails now and why you might want to wait and see. Get ready for a head-to-head comparison with PHP, Java and .NET!

Hackproofing Ruby-on-Rails Web Applications Mike Subelsky, OtherInbox.com

Ruby-on-Rails makes building web applications deceptively simple, and for most Rails startups, security is usually an afterthought. Through a live coding demonstration, I will demonstrate how thinking from the attacker's perspective can help you protect sensitive data and avoid the pain of a hacking incident.

Scaling Ruby-on-Rails Using Cloud Computing Mike Subelsky, OtherInbox.com

Skeptics argue that Ruby-on-Rails "can't scale". In this talk, I prove them wrong by demonstrating how cloud computing technologies have changed the game, enabling developers to use the expressiveness of Ruby and Rails to build high-performance applications that scale easily. Will include a case study and live scaling demonstration.

Email Deliverability Secrets from Deliverability.com Dennis Dayman, Eloqua & Joshua Baer, Datran Media

Okay so you have read all the white papers about email deliverability and you've got the basics covered - but some of your email still goes to the spam folder. Learn about advanced techniques for segmenting by IP address, building your email reputation, removing spamtraps, and more. Find out how to get your problems priority access from ISPs like Hotmail or Yahoo. Plus we'll take 3 volunteers from the audience and help to diagnose your deliverability challenges on the spot!

Spend More & Pay Less: How to Create a Great Company Culture Brett Hurt, Bazaarvoice & Joshua Baer, OtherInbox.com

Learn from successful entrepreneurs the do's and don'ts of building a company culture. Take home a list of specific ideas you can implement to make your employees perform better and increase their loyalty. What's the rationale behind providing free drinks, catered meals or free cab rides? How much strategy and financial information is appropriate to share with the entire company? Can employees work from home? How do you celebrate your successes? Find out what really works and what is just a waste of time and money.

Hire an Employee, Hire a Local Contractor, or Outsource it Overseas? Steve Bell, ShangBy.com & Joshua Baer, OtherInbox.com

Should you hire employees in-house, work with local contractors, or outsource overseas? Learn the overall pros and cons as well as the specific exceptions. Hear personal success stories and horror stories from entrepreneurs who have extensive experience building products in-house and overseas. At the end, we'll take specific examples from the crowd and give recommendations on how to proceed and who to work with.

So You Want to be an Angel Investor? Hall T. Martin, Central Texas Angel Network & Joshua Baer, Austinpreneur

Wishing you were an early investor in Facebook? Have some extra cash? Or maybe you just love talking to startups? Whatever your reason is, Angel Investing can be fun and financially rewarding. As software and hardware costs go down, many startups don't need as much money and Angel investors become more attractive than venture capitalists. Hear from a panel of experienced Angels to learn basic strategy, evaluate opportunities, negotiate terms and find other investors to partner with.

The New Inbox Mark Schmulen, NutshellMail & Joshua Baer, OtherInbox.com

Everyone knows that email is the killer app. But we get so much email that we're in danger of information overload - and its only going to get worse. New paradigms for email are evolving to help prioritize the email you want and ignore the email you don't want. Hear from the innovators in Inbox management about what to expect in the years to come.

Bootstrap Your Startup Bijoy Goswami, bijoygoswami.com & Joshua Baer, OtherInbox.com

Dell, Oracle, Microsoft and Virgin were bootstrap companies that were able to get started without raising traditional venture capital. Bootstrapping is not just capital efficient, it has many other positive influences on your business and your potential to profit from its success. Learn why you should consider the bootstrap method and ask questions of a successful bootstrap entrepreneur.

And here are some other friends doing panels that are also worth voting for:

Widgets and Mashups - Enablers or Risky Business?
David Altounian, iTaggit Inc.

Time-to-market demands on web developers are leading to the creation of widgets, mashups, and embed code to add functionality to sites. This panel will explore the options, benefits, and risks of using third party sites and modules.

Dancing With Zombies: Monetizing the 'Old Media' Graveyard Matt Cohen, OneSpot

With online content exploding, the “old media” deathwatch has become a popular spectator sport. But with large financial war chests, millions of readers, and a burning need to re-invent their business models, big media brands aren’t joining the departed anytime soon. They’re just turning into something new. This panel will contemplate the old media metamorphosis and discuss why these brands will offer substantial syndication and revenue opportunities to third party online publishers in the years ahead.

Blog Revenue Strategies for the Web Discovery Era Matt Cohen, OneSpot

What will it mean to be a professional blogger three years from now? As the Web becomes more intelligent, bloggers must be prepared to evolve their publishing, syndication and monetization strategies. A better collective understanding of individual consumers, “smarter” content aggregation tools and new models for content distribution will transform the current landscape, creating new opportunities for market leadership and revenue generation. This panel will examine the major trends at work, and dig deeply into these new opportunities for the online publisher.

PR for Pirates Jeremy Bencken, BuzzStream

Doing your own PR? How to use the latest tools and techniques for finding the right bloggers & reporters, researching their contact info, writing a great pitch, and conducting highly personalized outreach, without making it your full-time job.

The Whole Business Web - Making the Shift Jon Lebkowsky, Social Web Strategies

The accelerating emergence of Web 2.0 and the new converged digital social media enables business to move all its processes, not just sales/marketing/PR, out of the deep-hierarchy low-velocity world of conventional mass-based operations, up into the high-knowledge high-velocity network structures of the Web, creating a whole new platform in which the old tradeoffs of quality vs. speed vs. cost no longer apply. This panel explores how the Whole Business Web is emerging, and how you can make the shift now.

Making Green Visible Jon Lebkowsky, Social Web Strategies

Sustainability requires informed buyers. The accelerating convergence of real and virtual is opening vast new potentials for us to make the “green” visible in every purchase by increasing the interaction between the product and the buyer, making the product’s true history and composition transparent. This panel explores these trends and the globally emerging new technologies and businesses working to make this happen.

Showtime -- Bringing the Co-Web to a Screen Near You! Andrew Donoho, IBM

The Co-Web, the collaborative, media converged web, is upon us. Showtime uses Web 2.0 technologies (OpenAJAX, XMPP and RTP/RTSP) to build a Co-Web page where we all interact on the same data at the same time, see the same context and make better decisions as a result.

Measuring the Health of Your Online Community: Metrics That Don't Suck Miles Sims, Small World Labs

There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides.

In the Cloud: Massively Parallel Computing for Everyone Mason Hale, OneSpot

"Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are going mainstream. After introducing the basics of map/reduce and collaborative filtering we will ponder the possibilities of web-scale computing for everyone.

Martha Stewart-izing Your Site with Rich Complementary Content Steve Waters, OneSpot

Recipe for Vertical Media Destination Site: Place high volumes of exceptional content in bowl. Add 2 cups of affinity focus. Stir in 1 cup of SEO flavoring for richness. Bake at 500 degrees all day. Serve hot. Repeat indefinitely. Until now, only fabulously wealthy master chefs could make this dish, because only they could afford the staff and tools necessary for its successful creation. This panel will explore the emerging content syndication trends and technologies that are allowing the rest of us to turn our humble sites into vertical media destinations. Felony conviction not included.

Lessons Learned from the Open Source Software Neelan Choksi, SpringSource

Open Source Software, once considered revolutionary, has increasingly been accepted as mainstream. In this panel of some of the most experienced open source leaders and analysts, we will explore what has made open source successful and what lessons all businesses can learn from this paradigm shifting technology.

Making Money with Royalties and Revenue Share Agreements
Lou Ellman, RoyaltyZone

Technology companies often enter licensing or partnership agreements to target new markets and increase revenue. The panel will discuss common licensing agreement strategies, keys for success, and effective ways for companies to track and monitor agreement performance.

Downtime at Amazon, Gmail and Facebook - is the world coming to an end?

Wow, last week Amazon was down and now today I get error messages when trying to log into Gmail and Facebook. What is the world coming to?

Interestingly enough, it appears to just be GMail webmail that is down. I also access Gmail via IMAP and that is working fine.

Great explanation of Web 3.0

Eric Schmidt, CEO of Google, gives a great 2 minute explanation of Web 3.0. Marc Benioff, CEO of Salesforce.com also has a decent article in TechCrunchIT. I'm a believer!

Keep your head in the clouds

I'm a big fan of cloud computing, in particular Amazon Web Services and Salesforce.com. Anywhere that I can outsource the actual hosting and management of computer systems I usually do.

With OtherInbox, we've been pretty religious about it. The only computers we own are the laptops and desktops that people work on.

• We host our email and shared calendars on Google Apps
  
• We use Google Docs as our wiki and for shared word processing and spreadsheets
  
• We host our website and blog at TypePad
  
• We host our version control software at CVSDude
  
• We send our outbound email through DNSExit
  
• We host our DNS with DynDNS
  
• We send out customer surveys with SurveyMonkey
  
• We test our software on many different platforms using CrossBrowserTesting.com
  

But probably most critical to our cloud strategy is hosting our production web servers and database servers on Amazon EC2 platform and using their S3 platform for backups and serving up static web files. We also use the SQS service to coordinate all our servers.

So what is all this talk about cloud computing? How can you take advantage of it in your current web application? What's the same and what's different?

From what I've seen, there are three major steps in moving from a traditional dedicated server architecture to one that takes full advantage of the unique benefits of the cloud.

1. Replace dedicated servers with cloud-based virtual servers
   
2. Move bottleneck code into modular work queues
   
3. Move database or persistent storage to an incremental solution

In upcoming posts I'll discuss each of those three steps in more detail.

Once you get to step three, you have a highly redundant architecture that scales incrementally. You only pay for what you use, so if you are busy in the afternoons but slow at night you can turn on twice as many servers at peak time without having to pay for keeping them standing by idle the rest of the day. If you suddenly get a lot of publicity and see rapid growth, extra capacity is sitting there waiting for you to use it and the architecture is ready to scale automatically. An the whole thing is probably CHEAPER than having dedicated servers!

Channel Intelligence patents the Wish List

On Dec 28, 2001, Channel Intelligence filed a patent covering the "invention provides a method for configuring a database system to store information regarding a plurality of items." Translation? They patented the idea of storing a list of items in a database on the Internet. Huh?

Apparently, they have now decided to sue some ecommerce sites for having "wish lists" on their site. So they invented the wish list?

Forgetting for a second that Amazon was doing it long before everyone, those of us at Trilogy during the dotcom bubble will remember that IveBeenGood.com was offering wish list functionality in October 1999, more than 2 years before the Channel Intelligence patent was filed.

You can see the actual patent here. It's pretty ridiculous.

Noise canceling cell phone

Did you ever notice that people on cell phones talk really loud but people on landlines often whisper into the phone? I've heard that the reason is because you can actually hear your own voice in the speaker on a landline but you can't on a cell phone, and without that feedback we make our voices louder. Another theory I've heard is that when people can't hear the other party well, they instinctively talk louder.

Regardless of why it happens, it definitely happens. And if you're not the one on the phone, its really annoying. I was riding a train in Boston a few months ago and even though I was sitting at one end of the train car I could hear a woman gabbing away on her cell phone at the other end of the train car and it was so annoying that I moved to a different train car. And these are big train cars! Can you imagine how bad its going to be when you can use a cell phone on a plane?

One approach is to try and get people to talk without making any sound but I think that's unlikely to catch on (I saw this demo of a band you where on your neck that senses the impulses of speech without you actually having to make noise - can't find the link to it right now).

What we need is some sort of noise canceling cell phone that would pick up your voice for transmission but would cancel it out from spreading to those around you. That cell phone would sell faster than iPhones... 3G is great but imagine the privacy of being able to talk without everyone around you listening? This would be viral in that you have an incentive to get everyone else to use it (so they don't bother you!).

Will somebody please invent this? Bose maybe?

Come learn Ruby on Rails on August 2nd

If you've been hearing about Ruby on Rails and wondering what all the fuss is about, come spend a Saturday learning Ruby on Rails with a group of experienced Rails developers as your guide. The program will outline the major pieces of Rails and dellve into the practial aspects of building web applications with the framework. Hands-on work on your own laptop will be encouraged during the work session.

Major topics will include:

• Some Ruby Basics
  
• Broad Rails Overview
  
• Building a Rails Application From the Ground Up
  
• Active Record Models and Database Migrations
  
• Views, Controllers, and Helpers: A Guided Tour
  
• Application Deployment with Capistrano 2
  
• App Lab

We'll be hosting the event on August 2nd from 10am to 5pm at the Datran Media and OtherInbox offices. Space is limited so reserve your spot today!

Austin on Rails meeting Tuesday July 22nd

On Tuesday, July 22nd we'll be hosting the Austin On Rails monthly meeting at the Datran Media and OtherInbox offices (fourth Tuesday of every month, 8th floor of the Omni Hotel at 7th and Brazos downtown). The meeting runs from 7pm - 9pm and then everyone heads to a bar for drinks after. Datran Media provides free drinks and pizza!

Topics for this month include...

Lightning Talks!
For our first segment this month, we are going to open up the floor for lightning talks, so please start thinking about what you would like to share now. We'll allow for 5 minutes or so per speaker, but no more than 10, and we'll fit in as many as we can. Good ideas for a talk might be a tool or technique you've learned recently, a new Rails project you've developed, a brief tutorial on a process or library you've found helpful. Etc! Should be fun.

Merb: The "Came for Rails, Stayed for Ruby" Framework
Merb is the pocket rocket framework that's creating buzz in the Rails community. Merb is fast. Merb is modular. Merb is efficient. And Merb might be the best choice for your next project. And it might not.

This presentation will provide an overview of the philosophy behind Merb, the 0.9 rewrite, where Merb is headed, and how it can compliment Rails. We will quickly dive into checking out Merb's internals, a few Merb plugins, and how you can get involved in the Merb project. Merb is a great example of a ruby project done right, and we'll highlight a few features that Merb knocks out of the park while helping your determine if merb is right for you.

Brian & Ben are partners in software consultancy specializing in Django, Rails, and Merb development. The team has closely followed the progress of both Merb and DataMapper since their respective 0.9 rewrites, contributing to the projects whenever possible. Since April 2008, they have been using Merb + DataMapper on new client applications.

Also, OtherInbox is hiring Ruby on Rails developers, so if you're interested in learning more please come to the meeting and find me!

Posting from TypePad iPhone app

I'm testing out the new TypePad iPhone application. This is a picture of the cookies I baked last night, taken and uploaded with my iPhone.

I'll be at the Barton Creek Apple store tomorrow at 7am if anyone wants to join me!

(I had to come back after posting this and reformat it from my computer to make the image smaller and remove some whitespace)

Austin On Rails meeting Tuesday June 24th

On Tuesday, June 24th we'll be hosting the Austin On Rails monthly meeting at the Datran Media and OtherInbox offices (fourth Tuesday of every month, 8th floor of the Omni Hotel at 7th and Brazos downtown). The meeting runs from 7pm - 9pm and then everyone heads to a bar for drinks after. Datran Media provides free drinks and pizza!

Topics for this month include...

Client-Side Performance Measurement & Optimization
by Eric Falcao
Performance optimization tends to focus on topics like database tuning or server-side caching with the goal of getting response times as low as possible. A recent trend in client side optimization has been found to provide huge performance improvements to the user's experience.

In this talk, we will explore how to best measure the client-side download time and look at how to implement best practices (from O'Reilly's High Performance Web Sites) using a mongrel/rails/nginx stack.

Eric Falcao is a software developer at FiveRuns who has a passion for Internet startups and the business of software. Formerly of the .NET world, Eric is glad to be a part of the Ruby and Rails community and an advocate for the great startup climate in Austin. He blogs at http://austinentrepreneur.wordpress.com.

What's Coming in Rails 2.1?
by Steven Smith
Rails 2.1 was announced at this year's Rails Conference and had 1,400 contributors which resulted in 1,600+ patches. A lot has been done since the release of 2.0, which occurred approximately six months ago. This session will cover the major new features of Rails 2.1 including UTC-based migrations, better timezone support, and better caching.

Steven Smith is the Vice President of Engineering and co-founder at OtherInbox. He also founded FiveRuns, a venture-backed start up with the goal of bringing a simpler, smarter solution to the Ruby on Rails monitoring and management marketplace. Prior to FiveRuns, Steven was the CTO of Tonic Software and SVP of R&D at Neon Systems. He was also Founder and CEO of Relational Development, Inc., a software company specializing in System Management solutions from 1991 to 1998.

Also, OtherInbox is hiring Ruby on Rails developers, so if you're interested in learning more please come to the meeting and find me!

We need Twitter and IRC integration for PowerPoint

A recent story on CNN talks about the real-time backchatter that is often happening at conferences and presentations. While the panelists are up on stage talking, the audience is having their own conversation on Twitter, Meebo and in chat rooms. I was in the crowd at Mark Zuckerberg's notorious SXSW interview this year which was probably one of the highest profile examples so far.

I was impressed to read how Jeremiah Owyang from Forrester was able to use this to his advantage and change the course of his presentation mid-stream based on feedback over Twitter. Smart presenters are going to pay attention and smart entrepreneurs will find ways to turn this into an advantage.

At some of the geekiest conferences that I attend, they have put up an IRC chat window on a projector so that participants inside the room and outside the room could interact.

We're now starting to see a new generation of web 2.0 presentation software from companies like SlideRocket and Google - where the slides can incorporate real-time data from the web, video, flash and other interactive components. But this is all focused outward on what the viewers see.

PowerPoint or Keynote show a presenter view if you have 2 monitors in use that includes the current slide, next slide, time elapsed, time remaining, current time and your slide notes. A great opportunity for this new generation is to provide a real-time presenter view that brings in this other real-time information. So in addition to the slide notes and timers, there would a twitter feed, Meebo client and IRC client so that each presenter can monitor the online audience in addition to the one sitting in front of them.

The Windows Disadvantage

It used to be that having Windows expertise was an advantage and being a Mac user put you in a severe minority. It was hard to find a job where you were allowed to use a Mac never mind where you got to be surrounded by other Mac users.

But oh how the times have changed. Macs are more popular than PCs at universities, at many technical conferences, with celebrities, even with newscasters on CNN. If you are giving a presentation at an O'Reilly conference, you can expect to see an army of Apple logos staring back at you.

Have we crossed the cusp? Is it a disadvantage for a technical person who doesn't know Mac? Are your job options significantly wider if you are comfortable on both Mac and Windows?

Some RSS belongs in my Inbox, some in my news reader

It seems like there are really 2 different kinds of RSS feeds for me. With many feeds I want to see every post as soon as it comes out and consciously decide to read it or delete it. It's not surprising that so many people choose to read their RSS in email by using a service like Feedburner or RSSFwd to get each individual blog posting delivered as an email message.

For example, I like enjoy reading the blogs of Marc Andreessen and David Byrne. I try to read every post. So it makes sense to have the arrive in my email where they will sit in my Inbox (actually I automatically file them into a folder with OtherInbox) until I read them or delete them.

Yet there are other types of feeds that are more like reading the newspaper. They are full of many different topics and I only want to read the ones that catch my eye or are the most popular. This is the kind of thing that people read in an RSS reader such as Google Reader or Bloglines. This is how I read the blogs of all of my competitors products - I just want to scan the recent headlines I don't have time to look at every single one and if they pile up then I just want to see the most recent ones.

I wonder which is more popular? Do most people read RSS feeds and blogs from their web browser, from a specialized news reader, or by subscribing to a Feedburner email? In the past I've always used the email option if it was available. Which do you prefer?

cross-posted from the OtherInbox blog

Looks like I'll be getting the 1.5 powertrain with the single-speed transmission

Tesla's CTO recently blogged about their progress on the new and improved powertrain. This has been the source of many Tesla woes over the past year so its good to hear that its still on track for production this year. They say the new powertrain should be in production by vehicle #41 - I'm scheduled to get #83 so it should be fairly well tested by then and I won't need to hassle with sending the Tesla back to them for a powertrain upgrade.

Help me out - I can't decide what colors to get?

Texchange dinner tonight - "The New VC Math: Does Less = More?"

Tonight I'll be leading a table discussion at the Texchange dinner with topic:
The New VC Math: Does Less = More?

With hardware costs dropping and open source software booming, the capital requirements of most Internet business are also dropping. Sounds like bootstrapping to me!

Panelists

Moderator:
Charley Dean – Principal, Silverton Partners

Panelists:
Brett Hurt – Founder and CEO of Bazaarvoice
Mike Maples – Founder and Managing Partner, Maples Investments
Bill Wood – Founder, Silverton Partners

Discussion Leaders

Joshua Baer – Founder & CEO, OtherInbox
Tom Ball – Partner, Austin Ventures
William Chan – VP Products & Co-founder, Crimson Services
Matt Chasen – Founder & CEO, uShip
Morgan Flager – Silverton Partners
Scott Gardner – CFO, Metrosol
Jason Reneau – Founder & CEO, Mindbites
Michael Wilson – Founder & CEO, SmallWorldLabs
Jim Yang – Founder & CEO, Identyx

Austin blogs the mostest

We all know Austin is cool, but it turns out that Austin is the bloggiest, most tech-savvy, early-adopting city in the country. More likely to own a PDA, a DVR and yes, to blog!

Will the real "Joshua Baer" please stand up?

For all of my childhood, I was the only Joshua Baer.

Sometime in high school, my cousin sent me a picture of the sign in front of Joshua Baer & Co, an art dealer in Santa Fe, New Mexico. And I realized that I was not the only Joshua Baer in the world. My innocence was shattered.

10 years later I set up a Google alert for "Joshua Baer". Except for the occasional message about the art dealer, I only received alerts about myself.

Then last year I joined Facebook and was surprised to see 26 other Joshua Baers! From their pictures and school info, they all seem to be much younger than me - most graduated after 2000. LinkedIn shows 5 other Joshua Baers. I can't figure out how to find Joshua Baers on MySpace.

Are my Google alerts doomed to be polluted with news about other Joshua Baers?

I have joshuabaer.com and joshbaer.com and @baer.name. I have joshuabaer on twitter and on MySpace and on Linkedin. But how long can I keep it up?

Will the real "Joshua Baer" please stand up?

Tesla Roadster #83 delivered in 2008?

Well, this is the closest I've ever seen to a delivery date from Tesla for my Signature 100 Roadster. I'm scheduled to get number 83 but only seven have been produced so far. I had to pay for it almost 2 years ago but from everything I've seen it will be worth the wait!

The chart says that they will have the first 100 produced by October and then to expect another 2 months for delivery and finishing. I think gives me a pretty good shot of having mine by the end of the year!

Jay Leno got production car number one and has a great video review.

Robots are cool

Cloud solution for cross-browser testing - crossbrowsertesting.com

Jeff Hotz just sent me a link to CrossBrowserTesting.com that allows you to easily test your web application on any combination of operating system and web browser. We are developing OtherInbox on Macs, and although I have a PC laptop sitting around for testing I don't have every different combination of XP, Vista, IE, Firefox, etc.

This lets me log in for 5 minutes and try something out to reproduce a bug or just do proactive testing. It's actually free to try out for 5 minutes at a time and you can pay for priority access.

I'm hosting the Austin Social Media Club meeting at Datran Media on Thursday, May 15

On Thursday May 15 I'm hosting the Austin Social Media Club meeting at the Datran Media and OtherInbox offices (fourth Tuesday third Thursday of every month, 8th floor of the Omni Hotel at 7th and Brazos downtown).

We'll have free pizza (thanks Datran!) at 6pm and things will officially start at 6:30pm and wrap up at 8pm.

Jon Lebkowsky and David Armistead from Social Web Strategies will be talking about The Headless Organization:

Throughout the history of the Internet, we’ve seen an explosion of new, relatively frictionless communication channels, broad access to the means of media production, and a blurring of the distinctions between professional and personal media. We’ve seen an ascendance of many-to-many communications resulting in “out of control” communications, flatter hierarchies, and the emergence of new, agile forms of social and political organization. The rise of networked communications and the appearance of robust platforms for social networking has been accompanied by an increasing tendency for groups to self-organize — and the proliferation of entities referred to as leaderless or “headless” organizations. In May’s SMC presentation, we’ll consider how these headless organizations have evolved, discuss some examples, and talk about challenges, limits, and potential future developments.

I'm looking to hire a product manager in the social media space for Datran Media as well as Facebook app developers for Datran Media and OtherInbox. If you know of anyone who might be a good fit, please encourage them to register for the meeting and introduce themselves to me.

Keyboard envy

It looks like there may finally be a keyboard to replace my Microsoft Natural Keyboard that I love so dearly (when I found out they stopped producing them, I bought as many as I could find on eBay).

They finally released the keyboard with organic LEDs on each key - allowing you to have full color icons on each key that change depending on what application you're in. For me, this is great because I type in Dvorak and so the keys would actually have the right letters on them. But it's also great for creating custom keys that launch applications or perform common tasks. Depending on what application you are using, the picture on the keys can change and the function associated with the key changes appropriately.

I need one of these!
(actually I need 2)

Available at ThinkGeek

10 years after the bubble

It seems like a good time to reflect back on the past. It is almost 10 years after the dot com bubble was at its peak and everyone seems to agree that we're in a recession.

What's the same and what's different? I was watching this 2 minute clip about IveBeenGood.com, a startup I worked on at Trilogy University in 1999.

What's the same? What's different?

The predictions were right. Most of those companies spending all that money went out of business.

Dan Rather is no longer on CBS.

In 1999, 48% of consumers in the US could not name an online company. Today, Google is officially the most valuable brand in the world, beating out General Electric, Coca-Cola and McDonalds.

In 1999, less than half of Internet users had made even one online purchase. Today, 85% of Internet users shop online and this number is still growing.

In 2000, the Internet was seen as the cause of the recession - overvalued and unprofitable. Today, the Internet promises efficiency and profit. With dark clouds hanging around the credit, housing, food and energy markets, the Internet could be our ray of sunlight over the next year as traditional, less efficient business models are replaced with more efficient ones and more and more spending moves online.

What lessons do you think we can learn from the last recession? What will be different this time around?

Hiring Developers - ROR / Java / .NET / Facebook / OpenSocial

My new startup, OtherInbox is looking for experienced Ruby On Rails developers. We're a small team working in an Agile environment on an innovative consumer service. Our development team is led by Steven Smith, founder of FiveRuns. If you know of someone to recommend, please email jobs@otherinbox.com - we'll pay you $1,000 if we hire your referral!

We also need help with web browser toolbar extensions for Firefox, Internet Explorer and Safari. We'd love to find one person who can do all three but it seems more likely that we'll find a specialist for each browser. There will be a big project up front and then ongoing maintenance.

Datran Media is looking for developers who are excited about building social networking apps of all types. We need Java and .NET developers to work on our StormPost Social Connector platform as well as standalone Facebook applications. Email joshua.baer@datranmedia.com if you know someone!

Facebook adds Instant Messaging

Stan Schroeder at Mashable questions the value of Facebook adding instant messaging capabilities. He questions if this is adding any value or just trying to steal users from other chat services such as Twitter or AIM.

What's powerful about instant messaging is not the ability to send messages - we could already do that with email. It's the buddy list and the "presence" information. It's your list of the people that are important to you and knowing when they are online or not to enable real-time interaction like actual IM messages - or audio chat - or video chat - or playing a game - or so you can walk over to their desk to talk to them.

The reason why Facebook IM is powerful/interesting is not that it gives you a new way to do IM. It's that now you don't need to maintain a separate list of your "buddies" in AIM, your buddy list is the same list you are already maintaining in Facebook.

"Get out of my way you stupid programmers!" says the CFO

I'm playing around with Google Spreadsheets as a platform for backend application reporting and its quite promising so far. They key to it are special functions that you can use in a spreadsheet cell to import data from XML, CSV, RSS or even a well formatted web page with HTML tables or lists.


=importXML("URL","query")
=importData("URL")
=ImportHtml(URL, "list" | "table", index)
=ImportFeed(URL, [feedQuery | itemQuery], [headers], [numItems])


Full documentation is here.

From what I can tell, every time you open the spreadsheet it reloads all the files. It does not seem to update the spreadsheet real-time with new data as you are editing it - but I think that's probably for the best.

Lets face it, most of the important data from our website activity and logs ends up in a spreadsheet at some point. The data is needed by the CFO for reconciling expenses, recording business metrics and generating future projections. Operations needs to monitor the health of the system.

In many companies, however, these requests are fulfilled by separate database admins and programmers because the CFO is not empowered to get the data himself. There is lots of, "I'm waiting to get that data back from the Reporting department." Not only does this slow things down, but causes the CFO and other decision makers to ask fewer questions. Asking fewer questions is bad! Being able to easily ask lots of questions is very good!

When something is fast and easy, you can try 10 different combinations and see what's best. When something is slow and painful, you try your best to get it right the first time. The first method seems to produce better results in my experience. It's usually better to iterate rapidly and allow for failures in the process than to try and get it perfect.

This is very similar to how email marketing tools evolved. In the beginning, the programmers for your application or website also wrote the content for the email messages it would send. Over time, the marketers took over control of the content. But then every time they wanted to change the content, they needed to go ask the programmers. While there are many other reasons to use an Email Service Provider (ESP), I believe this was actually one of the most compelling reasons at first.

So what I'm doing to start is creating a data feed of user activity. It's a daily snapshot that shows the total number of users, number of pageviews, advertising inventory generated, etc. This automatically becomes a spreadsheet in Google with a row for each day. Now the CFO can do whatever he wants with it from within the spreadsheet. Every once in a while he may have to ask the programmers to add a new column or data point to the data feed, but he doesn't have to go through someone else to get at the data and manipulate it.

Ideally, you would just dump all the raw data and logs into the spreadsheet. I haven't tested this to see how much data they will take, but I just assumed that wouldn't work. But the more granular you can get, the more the CFO can work independently without depending on others to program new reports. Rather than using a PHP or ROR charting package, you just use the spreadsheet. It's much faster and easier. You can make 2 different spreadsheets with the same data feeding into them to compare different theories.

I'm still just getting started with this and will post more examples and real-world usage data soon. If you try this out, I'd like to hear about your experiences.

Getting Things Done (GTD) with Apple iCal

I don't claim to be an expert at GTD, but I am trying to integrate it more into my routine. I was already using MacOS Mail and iCal for managing my todos, and am trying to map a simple GTD like system on top of it.

First I use the iCal To Dos to keep track of my next action items. High Priority items are things that I expect to get done today. Every morning, I review the Medium Priority items and promote a few to High Priority that I want to get done today. If I want to remember something for later but its not a top priority, I make it Low Priority. When I'm waiting on someone else to complete one of my todos, I move it to No Priority.

In Mail, I created a folder called To Dos. Anytime I create a To Do for an email, I move the email to that folder so its out of my way (I don't need the email reminder because I now have a To Do reminder). When I start working on that item, I know where to find the email if I need it. Periodically, I review the To Do email folder to clear out old items.

Each morning, I read through my new emails and either delete it, delegate it to someone else, deal with it immediately, or create a To Do in iCal. Then I review my schedule for the day and my To Dos and mark the ones as High that I plan on accomplishing today.

High Priority - Deal with it today
Medium Priority - Next on the plate
Low Priority - Backburner
No Priority - Waiting on someone else

If you're currently using iCal to do GTD, I'd love to hear about your experiences!

Startup on Google

I've helped a number of startups and non-profits to get up and running on Google for their email, calendar and document collaboration and have been pleased with the results. And so far, I haven't found any need to upgrade from the free Standard Edition to the Premier Edition with a yearly fee (although I'm sure that there are many situations where it is appropriate).

Because everything is "open", it's safe to try out Google without having to worry about being "locked in". You can switch to another solution at any time without losing any data.

What do you get?

POP/IMAP/Webmail email accounts with plenty of storage space

A full-featured calendar that works over the web or syncs with Windows Outlook and Mac iCal

Web-based equivalents of Word, Excel and Powerpoint

Secure instant messaging, internet phone and videoconference

Simple website tools and hosting

Everything is secure and encrypted

It's all a-la-carte so you can pick which pieces you want to use. I recommend most organizations start by moving over their email accounts first and then start using the shared calendar and documents. The rest of the services can be added as/if needed.

What does it cost?
Nothing!

That's right, it's free! It is one of the most reliable email services and also has more features than just about anyone else. All things considered, it is clearly the best value and arguably the best at any cost.

I really find it hard to imagine why anyone would pay for a slow, unreliable email service from their ISP when they could have a best-of-breed solution for free. If you really want to have someone to call for support (even though you'll probably never need it), you can pay $50 per user per year for the Premier Edition.

To start using Google, you first go to their site and create an account for your domain. You probably have an existing domain name that you want to use. Creating the account at Google doesn't do anything to change your current domain, so you can go ahead and sign up without worrying about screwing anything up.

You can also switch over your email for just a few accounts without doing everything at once - a great way to test it out and get comfortable with it.